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An Introduction to ESG for Early-Stage Companies

By Nadia Soultanova – Member of the Board at uIMPACT and Head of Network at Urban Impact Ventures


When it comes to early-stage companies, the phrase "start as you mean to go on" couldn't be more fitting.

Sure, early-stage entrepreneurs are rightfully focused on growth, market domination, and just plain survival … and remaining sane in the process. Incorporating ESG principles into your business might very well feel like just adding an extra layer of complexity on an already demanding journey. In all honesty, just understanding what ESG is, and how it differs from impact and sustainability is a hassle, exacerbated by jargon-juggling consultants and impact investors.

Entrepreneurs possess an innate understanding that company culture was forged in the early days and is challenging to change thereafter. Applying a similar lens to ESG, it becomes an opportunity to embed sustainability-driven principles into the core of the business from day one and "start as you mean to go." This will later help with access to finance and reputational risk mitigation and attracting talent. It is also the right thing to do.

What is ESG?

ESG encompasses three key pillars: environmental, social, and governance.


The environmental aspect focuses on a company's impact on the environment, including its energy consumption, waste management, and carbon emissions.


The social dimension considers the company's relationships with its employees, customers, communities, and other stakeholders. It includes factors such as diversity and inclusion, labor practices, community engagement, and product safety.


Lastly, governance evaluates the company's internal structures, decision-making processes, board composition, and adherence to ethical standards. Read our blog on Why the G in ESG is Important to Investors for an insight into governance considerations.

In summary, ESG is a framework for assessing, monitoring, reporting, and mitigating the risks stemming from environmental, social, or government aspects as well as aligning business practices to certain minimal sustainability principles.

Why Does ESG Matter to early-stage companies?

Create the Right Culture

The ESG principles are a good starting point for creating the right company culture. that respects environmental and societal considerations. The culture of a company then might move fast but does not break things, or at least not the things that matter like the environment and the social bonds.

Attract Top Talent

Incorporating ESG principles sends a powerful message to potential employees: that your company values not only financial success but also making a positive impact. Millennials and Gen Z, in particular, are drawn to companies with strong ESG credentials, as they prioritize purpose-driven work. By aligning your company's values with those of your future employees, you'll build a passionate and motivated team that propels your startup forward.

Unlock Access to Funding

ESG can be the key to unlocking capital. For your business. Many investors are now aligning their investment strategies with ESG criteria. By showcasing your commitment to ESG principles, you open doors to a wider pool of investors who prioritize sustainable and responsible investments. These ESG-focused funds not only provide financial support but also bring valuable networks and expertise to help your company thrive.

Mitigate Risks and Boost Resilience

ESG encourages you to proactively assess and manage environmental, social, and governance risks that could derail your business. By embedding responsible practices from the start, you build a solid foundation that reduces the likelihood of reputation-damaging incidents, legal issues, or supply chain disruptions. ESG also fosters a culture of adaptability and resilience, allowing you to navigate the ever-changing business landscape with confidence.

Future-Proof Your Business

ESG is not just a passing trend; it's a paradigm shift that will shape the future of business. By embracing ESG early on, your future-proof your company, ensuring its relevance and longevity in an increasingly conscious and interconnected world. ESG principles help you anticipate and adapt to evolving regulations, changing consumer preferences, and emerging market demands. It's an investment in your company's ability to navigate uncertainties and seize new opportunities, all while staying true to your purpose.

Integrating ESG practices can enhance a company's reputation and brand image, increasing customer loyalty and trust. ESG considerations can also attract investors who prioritize companies with a strong commitment to sustainability and responsible practices. Additionally, early-stage companies that prioritize ESG are better equipped to manage risks, adapt to changing regulations, and build long-term resilience.

Start your ESG and impact assessment journey today.

To start your ESG assessment visit us at or contact us at
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